Meta as the primary paid channel. YouTube in a supporting role. Pinterest organic-only. Three simple funnels, one focused budget, built to grow as the results come in.
The foundation is solid: proven products at every price point, strong testimonials, and a clear niche — busy moms ready to feel strong again. What's missing is a structured paid acquisition system.
Meta is the primary paid channel — regional first, then expanding. YouTube supports awareness. Pinterest stays organic-only to build long-term search presence.
Three funnels — Ignite Metabolism Guide, Happy Habits Ebook, and Ignite Core Challenge — each with a clear path from free content to paid offer to coaching.
Where we spend the budget. Precise targeting for moms, pelvic floor health, perimenopause and fitness — the most cost-efficient path to leads at Kaitlyn's price points. Start regional (Traverse City + radius), build warm audiences, then scale.
Captures high-intent searchers already looking for what Kaitlyn offers. Not a full strategy — just targeted in-stream ads pointing to the same lead magnets as Meta.
A long-game SEO play. Post 2–3 clean, well-designed images per week. These compound, drive organic traffic, and build search presence — no Promoted Pins, no spend.
Each funnel follows the same three-step logic: get their attention with something free, stay in front of them via email and retargeting, then ask for the sale. All three run on Meta, with YouTube as an optional awareness layer.
Women 35–55 dealing with stubborn weight, low energy, and hormone shifts. Tired of diets that don't work.
Ad: "Free Metabolism Guide — Boost Energy & Burn Fat Without Tracking." Short video or image. User fills name + email inside Meta; guide delivered via GoHighLevel.
3-email sequence: (1) deliver guide + quick win, (2) why diets don't work for women 35+, (3) full 30-day system → purchase. Meta retargeting runs in parallel.
Conversion ad + final email to openers who haven't bought. Value-stack creative. OTO: Happy Habits Ebook ($19.99) fires on ThriveCart post-purchase.
Overwhelmed moms who feel stuck and depleted. Not ready for fitness yet — but ready to start somewhere.
Ad: "Free Happy Habits Guide for Busy Moms — feel like yourself again." Emotional, low-pressure creative. Ebook delivered via email.
3-email sequence: (1) deliver ebook + welcome, (2) one habit to try this week, (3) introduce Breathe For Your Core ($37.99) or Ignite Core ($47.99).
Retargeting to Happy Habits list: "You got the habits guide — now let's build the strength." Small budget, warm audience.
Women with specific core and pelvic floor symptoms: back pain, leaking, weak core, mom pooch. Problem-aware and ready to act.
Lead with the Core & Pelvic Floor Truth Test quiz (proven to generate warm leads). Alt: "Free Strong Core Cheat Sheet." Short video speaks directly to symptoms.
3-email sequence: (1) quiz results / cheat sheet + note from Katie, (2) what most women get wrong about core strength, (3) join the 4-week Ignite Core Challenge.
Conversion ad to leads who haven't bought: testimonial-led creative. YouTube optional: in-stream targeting "pelvic floor exercises," "core workout postpartum."
| Funnel | Step 1 — Attention | Step 2 — Nurture | Step 3 — Convert | Next Step |
|---|---|---|---|---|
| Ignite Metabolism $47 | Meta Instant Form / Free guide | Email (3) + Meta retarget | Purchase $47 (OTO: Happy Habits $19.99) | Ignite Core Challenge |
| Happy Habits Free entry | Meta Instant Form / Free ebook | Email (3) quick win + upsell | Breathe For Your Core $37.99 or Ignite Core $47.99 | Confident Core Method |
| Ignite Core $47.99 | Meta Instant Form / Quiz or Cheat Sheet | Email (3) results + education | $47.99 challenge (YouTube opt.) | Strength + Core $99 or Coaching $1,200 |
| Pinterest (Organic) | 3–5 exercise/tip images per week | Keyword captions, link to freebies | Organic traffic (no ad spend) | Builds over 3–6 months |
Full management of all three funnels on Facebook and Instagram — strategy, creative, copy, audience setup, weekly optimization, monthly reporting. Instant Form campaigns for TOFU and retargeting for MOFU/BOFU.
Three 3-email nurture sequences (one per funnel) — copywriting, setup, and automation inside GoHighLevel.
Before any ad spend, every campaign has accurate tracking — Meta Pixel, Conversions API, and UTM parameters tied to ThriveCart and GoHighLevel.
All ad creative included for active campaigns — up to three rounds of edits per creative set.
One-time setup and content brief. NPS sets up the account, creates a posting template, and provides a content calendar. Ongoing posting handled by Kaitlyn or her VA.
The messaging and products are strong. These are structural fixes — not content rewrites. Sending paid traffic to a cluttered page wastes every dollar.
8 offers visible at once — visitor has no clear first step.
Hero becomes a 3-path choice: Fix my core / Reset my metabolism / Work with a coach. Everything else below the fold.
"Your Core Journey" dropdown lists 5 items at wildly different price points with no hierarchy.
Consolidate to: Work With Me · Programs · Freebies · About. Confident Core Method gets its own top-level link.
15+ downloads with no priority — decision paralysis for paid traffic.
Feature 3 lead magnets (one per funnel). Everything else moves to a secondary section. Single opt-in form per featured freebie.
"Apply to work with Katie" links to the About page — not an application.
Link CTA directly to the Core Clarity Call booking page. Add 2–3 sentences on what to expect before the button.
No dedicated, distraction-free landing pages exist for the lead magnet offers.
Build 3 simple opt-in pages (one per funnel): no nav, single action. NPS provides copy and structure.
The "current occupation" field is broken / incorrectly configured.
Fix the fill-in field on the coaching application form. (Action: Kaitlyn)
Given Kaitlyn's budget focus, we recommend starting with the Starter Package. Once Meta is producing reliable leads, the Growth Add-On layers in more.
Add when Meta is proven and scaling.
Paid directly to platforms — separate from management fee.
| Platform | Monthly Spend | Notes |
|---|---|---|
| Meta (Facebook & Instagram) | $600–$900 / mo | Covers all 3 funnels. Scale as CPL improves. |
| YouTube | $0–$200 / mo | Optional. Start at $0 with organic videos; add spend once Meta is optimized. |
| $0 | Organic only. No ad spend. | |
| Total Recommended | $600–$1,100 / mo | Conservative start. Scale Meta once you know what's working. |
Ad spend paid directly to Meta and Google — NPS does not mark up advertising costs.
Contract signed → onboarding kickoff call. Kaitlyn provides Meta Business Manager + GoHighLevel access. NPS begins conversion tracking audit.
Tracking verified (Meta Pixel, Conversions API, UTMs). Upload existing email list to Meta as Custom Audience; create Lookalikes.
Funnel 1 creative (Ignite Metabolism): video script, Instant Form copy, static image. Kaitlyn approves. Email #1 drafted in GoHighLevel.
Funnel 1 launches on Meta. Email sequences #2 and #3 drafted (Happy Habits, Ignite Core).
Funnels 2 and 3 launch. Pinterest setup + template delivered to Kaitlyn/VA. First month performance review.
Monthly reporting + strategy call. Creative refresh based on data. Scale what's working; cut what isn't.
The products, testimonials, and audience are real. This proposal puts a consistent acquisition system behind them — three funnels, one primary ad platform, organic Pinterest, clean email automation.
Ready to move forward? Reach Natalie Sorge at NPS, or Andrew directly.